Authenticity is crucial on social media. People connect with genuine content that resonates with their interests and values. Focus on creating visually appealing and engaging posts, stories, and reels that showcase your brand’s personality and values.
Tips for Creating Authentic and Engaging Content
Know your audience.
The first step to creating authentic content is to know who you’re creating it for.
- What are their interests?
- What do they value?
- What kind of content do they engage with?
Once you understand your audience, you can tailor your content to appeal to them.
Be yourself.
People can spot a fake from a mile away. Be yourself in your content and let your personality shine through. This will make your content more relatable and engaging.
Here’s an example of the two guitar salesman at Marshall Music Woodmead, promoting a new PRS model, and having them just be themselves is what it’s all about. Obviously there is some production going on.
Share behind-the-scenes (BTS) content.
People love to see what goes on behind the scenes of your business or brand. Share photos and videos of your team working, your products being made, or your customers using your products. This will give people a behind-the-scenes look at your brand and make them feel more connected to it.
Use storytelling.
People love stories. Use your content to tell stories about your brand, your products, or your customers. This will help to connect with your audience on an emotional level and make them more likely to engage with your content.
Here’s an example of something we did in 2021 for Hatfield VW Rivonia – telling a story of a family looking to purchase a new vehicle online, and the ease of the process.
Ask questions.
Asking questions is a great way to engage your audience and get them involved in your content. Ask them their thoughts on a recent product launch, their favorite thing about your brand, or what they’re looking forward to in the future.
Run contests and giveaways.
Contests and giveaways are a great way to generate excitement and engagement around your brand. Offer prizes that your audience will be excited about and make sure the rules are clear and easy to understand.
Be consistent.
The key to creating an engaged audience on Instagram is to be consistent with your posting schedule. Post new content regularly so that your audience knows when to expect your posts.
Use high-quality images and videos.
People are more likely to engage with high-quality content. Make sure your images and videos are well-lit, well-composed, and in focus.
Just let these images speak for themselves, same car, same angle, different quality.
Use a consistent style.
Your branding should be consistent across all of your social media channels, including Instagram. Use the same colors, fonts, and filters to create a cohesive look for your brand.
Track your results.
It’s important to track your results so that you can see what’s working and what’s not. Use analytics tools to track your engagement, reach, and impressions. This information will help you to improve your content and reach your target audience more effectively.
We hope this helps, if you have any questions on improving your social media marketing, just drop us a mail!