In the age of digitization, we\u2019ve seen a surge in online social interactions through the use of social media platforms and apps. Billions of users are able to connect online through a multitude of different applications\u2026 so how do you know which ones to use?! In this article, we\u2019ve outlined our top 5 social media platforms in 2023.\u00a0<\/p>\n\n\n\n
Facebook is easily the largest social networking site around the world. In fact, according to Business Insider<\/a> they have approximately 2.98 billion monthly users! <\/p>\n\n\n\n Not only can you connect with family, friends and colleagues, but Facebook has a multitude of different features like Facebook Marketplace<\/a>, which allows you to buy and sell pretty much anything you can think of. <\/p>\n\n\n\n Additionally, Facebook is a great place to market or promote your business online. Creating and administering your business page is easy and with Facebook ads and analytics you can easily target a specific demographic audience and monitor the success of your ad.\u00a0<\/p>\n\n\n\n Instagram<\/a> is a unique social media app and the first of its kind. It is completely based on the sharing of photos and videos and allows its users to explore a variety of different filters to make their photos into works of art. Since its inception, Instagram has developed a variety of features like the story feature and IGTV<\/a>, which allows you to broadcast and advertise live with real time viewers. <\/p>\n\n\n\n We\u2019ve all come to know and love a social media influencer; this is someone who has developed a following and their business all by uploading photos and advertisements for various companies \u2013 using Instagram! <\/p>\n\n\n\n Of course, let\u2019s not forget that Instagram gives us insight into the daily lives of our most beloved celebrity, or famous four-legged friend (we all follow one!)\u00a0<\/p>\n\n\n\n LinkedIn is the go-to for social media application for businesses and young professionals. Whether you are looking to reconnect with people you studied with, worked with in the past or for your next career move, LinkedIn is the place to be. Available in over 20 languages across the globe with over 900 million members to date, LinkedIn is the social media platform to connect with different businesses and individuals or to locate and hire ideal candidates. <\/p>\n\n\n\n On LinkedIn, once you\u2019ve connected with someone, they can attest to your various skillsets and stay up to date with changes in your professional life. Your profile acts as an online resume for all those who view it \u2013 who knows maybe you just connected with your next boss! <\/p>\n\n\n\n If you aren\u2019t on LinkedIn, you should be! So\u00a0sign up here<\/a>.\u00a0<\/p>\n\n\n\n X allows for users to post short messages called updates. On X, users are limited to 280 characters which means you have to be creative. Last but not least, TikTok is a completely different take on social media applications. It is the first application to go completely viral in a long time.\u00a0<\/p>\n\n\n\n TikTok is a platform for sharing and making videos over another song with a 15 second limit. It is fit for all ages, and you can find videos for comedy, dance, of animals, sports, food and even vlogs.<\/p>\n\n\n\n Like other social media apps, users can follow, like and comment. Throughout the COVID-19 pandemic, there have been a variety of\u00a0TikTok Challenges<\/a>, which urge users to participate in \u2013 you guessed it \u2013 challenges!\u00a0 TikTok has attracted a wide variety of users, including celebrities and social media influencers like Reese Witherspoon and\u00a0Jimmy Fallon<\/a>.\u00a0<\/p>\n\n\n\n In a short period of time, TikTok has grown to over\u00a01 billion users.<\/p>\n\n\n\n If you aren\u2019t on TikTok, now is a good time to\u00a0get in on the fun<\/a>!\u00a0\u00a0<\/p>\n\n\n\n Of course, we aren\u2019t all social media guru\u2019s so if you are looking for your next social media endeavor, or a great place to advertise make sure to\u00a0ask our<\/a> <\/a>experts<\/a>\u00a0for a helping hand!<\/p>\n\r\n2. Instagram<\/h2>\n\n\n\n
3. LinkedIn<\/h2>\n\n\n\n
4. X (Twitter)<\/h2>\n\n\n\n
Since it was created, X has grown to incorporate features that allow you to upload photos, a GIF, or a video in your update. You can even add trending keywords to your update to increase your audience.
X is a great place to catch up on the news and various trends around the world. Everyone from your local media anchor to the President of the USA is on X!<\/p>\n\n\n\n5. TikTok<\/h2>\n\n\n\n